At this year’s Geneva Motor Show, Rolls-Royce will show
why it is considered to be the world’s leading luxury house by
showcasing the full breadth of its Bespoke capabilities.
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At this year’s Geneva Motor Show, Rolls-Royce will show
why it is considered to be the world’s leading luxury house by
showcasing the full breadth of its Bespoke capabilities. The facets of
Bespoke tailoring, Bespoke engineering and Bespoke jewellery will
demonstrate to every connoisseur who commissions a Rolls-Royce that they
can count on having their desire for a truly personal motor car, that
reflects who they are, fulfilled in the most fitting manner to them. In
short, they can be assured that Bespoke Rolls-Royce.
‘Dawn - Inspired by Fashion’ will, with its Spring/Summer 2017
collection of three colour schemes, show how Bespoke means complementing
the fine couture our patrons wear from day to day.
Wraith Black Badge, a motor car Bespoke-engineered to suit its younger,
edgier customers will demonstrate that at Rolls-Royce, Bespoke is
anything but skin deep.
And one patron has allowed Rolls-Royce to show the Geneva crowds that
only they can “create the unimaginable” by showing the Elegance,
the ultimate expression of luxury with the luxury world’s first Diamond
paint finish.
Such cars are considered works of art by their collectors and owners,
and in homage to this status, Belgian artist, Charles Kaisin, has
created a Bespoke sculpture for the Rolls-Royce Art Programme that will
adorn the Rolls-Royce stand for the duration of the Geneva Salon.
Elegance
This year, Rolls-Royce bringsElegance to
the Geneva International Motor Show, a car inspired by something that
cannot be bought, but is innate…style.
The lifestyle of the Rolls-Royce customer is like no other. They are
unapologetic in their lifestyle choices and are proud to showcase this
to the world. In the words of Coco Chanel, “Elegance is not the
prerogative of those who have just escaped from adolescence, but of
those who have already taken possession of their future.”
One such connoisseur of luxury has chosen to share their personal vision
of elegance with those who attend the Geneva Motor Show this year; the
Rolls-Royce Ghost Elegance,
the first luxury motor car to be finished in a paint created from
diamonds.
Only Rolls-Royce, with the skilled craftspeople who reside in its
paintshop, could have created a paint made from 1,000 crushed diamonds.
Named ‘Diamond Stardust’, this is the most luxurious and lustrous
exterior ever seen on a motor car, and the most expensive paint to grace
the body of a Rolls-Royce.
Commissioned for an individual collector, this unique motor car takes
the term Bespoke to the next level.
This exclusive paint was created by the craftspeople at the Home of
Rolls-Royce at Goodwood by subjecting 1,000 ethically-sourced diamonds
to a special process.
This process saw the diamonds go through extensive testing to ensure
their radiance when used in a paint. Goodwood’s Technical Laboratory
Leader, Paolo Travaglia, and his team of paint specialists, Rawdon
Evernden and Joseph Piotrowski, spent two months of concentrated testing
to achieve the perfect result. Examining the dimensions of the precious
stones with the use of a high-powered microscope, the team carefully
analysed their transmission and reflection of light. The density and
strength of the diamonds created a challenge for the team to produce an
easy marriage with the clear paint and its ability to spread gracefully
over a surface, leaving the diamonds undetectable to the touch.
This process resulted in the creation of a very fine diamond powder
which was then mixed into the paint. Additionally, a new and unique
paint process was developed, including the application of an extra final
layer of lacquer to protect the diamond particles during the
hand-polishing process. This process added an extra two days of paint
application by hand and a further day of finishing.
Applied to the top section of the car, the paint finish glistens like no
other, making this a motor car to be recognised and appreciated. Just
like its owner, the car exudes unapologetic luxury and grandeur.
The final elegant exterior touches to this one off Rolls-Royce Ghost
have been applied by master coachline painter, Mark Court, with a
squirrel-hair paint brush. The flanks of the motor car are accented with
Mugello Red and Black twin coachlines. To enhance the exterior further,
the centre of the 21 inch wheels are hand-painted with a Mugello Red
pinstripe. Last but not least at the prow of the car, showcased in all
her glory, an uplit Spirit of Ecstasy guides this unique Rolls-Royce,
and its owner, into the future.
The interior of this unique Rolls-Royce Ghost also communicates the
elegant tastes of its owner. Chauffeur and passenger areas are clearly
demarcated as in the early days of luxury motoring. The chauffeur’s
‘cockpit’ features black leather seats with accents of Mugello Red
stitching on the doors, and piping on the seats. The colour black is
continued in the lustrous carpet and lambswool footmats. The detailed
fascia of smooth open pore Tudor Oak veneer is also complemented with a
Mugello Red single stitch along the top of the dashboard, and finished
with a Bespoke clock.
Adorning the rear sanctuary, the lounge seat is contoured with Selby
Grey soft leather and also accompanied with Mugello Red stitching and
piping. The inner pockets of the rear doors are lined with a favourite
material of the owner; a Grey, Black and Red Tartan.
Haute Couture meets Rolls-Royce
“Style is very personal. It has nothing to do with fashion.
Fashion is over quickly. Style is forever.”
Ralph Lauren
For the first time at a public motor show, The House of Rolls-Royce
presents its full Spring/Summer 2017 Couture collection that is ‘Dawn - Inspired
by Fashion’.
The world of Fashion and Rolls-Royce have created a shared value of
providing their clients with the ability to have the finest luxury goods,
tailored to their tastes and lifestyles. It is Rolls-Royce clients who
are seen in the front rows of the best Couture shows, a part of the
world’s fashion elite. As today’s taste makers, it is their take on
design and style which transforms the direction fashion moves in.
Design Director, Giles Taylor, and his team of talented designers at the
Home of Rolls-Royce in West Sussex, who are responsible for the most
intricate embroideries and textiles offered by the brand, carefully
selected Andalusian White, a pure colour from the eclectic palette of
the Rolls-Royce paints, to be the canvas for the motor car accented in
three vibrant colours; Mugello Red, Cobalto Blue and Mandarin. The 2017
Geneva Motor Show is the first time all three choices have been seen
together.
Like the clients who will be drawn to this collection, the car
represents simplified, classic style. As featured on numerous catwalks
throughout London Fashion week, colour blocking, said to have originated
from the artwork of Dutch painter, Piet Mondrian, is a bold trend that
sees opposite colours paired together to make interesting and
complementary combinations. This current fashion trend features as the
main garment on the car, a brightly-coloured canvas roof that unfolds in
a ‘Silent Ballet’.
The Arctic White leather of the seats, truly a bold and distinctive
colour, displays seamless handcraftsmanship through the piping,
stitching and embroided RR monograms on all four headrests. The
dashboard is lacquered with a clean Piano White wood finish, whilst the
interiors of the coach doors are accented with that classic fashion
staple, Black. Setting off this monochromatic treatment, the inside of
the door pockets are lined with fine-to-the-touch patterned tailored
silk, in one of the three vivid colours, a colour that also flows onto
the hand-stitched two-tone steering wheel, which sits in the owner’s
hand as comfortably as would any fine holdall or handbag.
Wraith Black Badge
“Black Badge is an attitude to life,
an aspect of the Rolls-Royce brand that appeals to those people who are
elusive and defiant, the risk takers and disruptors who break the rules
and laugh in the face of convention. They are driven by a restless
spirit. They play hard and they change theworld.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor
Cars
Bespoke is not simply a cosmetic exercise for Rolls-Royce, as
demonstrated by the world’s leading luxury brand at the 2016 Geneva
Motor Show when it launched Black Badge, the alter-ego of the marque. In
addition to creating a Rolls-Royce that appealed visually to the
aesthetic of a younger, edgier customer, the marque understood that
those customers also demand something more – bespoke engineering that
delivers on what this Rolls-Royce’s looks promise.
Sir Malcolm Campbell, Howard Hughes, Keith Moon, Yves Saint Laurent,
Muhammad Ali and our own Charles Rolls to name a few, young gentlemen in
a hurry, driven by their restless spirits to change the world in their
own way. Untrammelled by social convention, these disruptors lived life
on the edge, believing the ultimate power to be self-empowerment,
pushing every boundary to realise their personal vision. Glamorous and
daring, they lived fast, worked hard and played hard.
Today’s generation of young, self-empowered, self-confident
rule-breakers are just as uncompromising and unapologetic in their
choice of living and lifestyle as their predecessors. They follow the
road less travelled, live the unconventional life, darkly obsessed by
their own pursuits and accomplishments from which they derive a pure
adrenaline rush.
Over recent years, many such individuals have gravitated towards the
revitalised Rolls-Royce Motor Cars as the brand most appropriate to
encapsulate their truly individual lifestyles, much as their celebrated
predecessors did in days past.
Always pushing their own boundaries, they have asked Rolls-Royce to do
the same. Excited by the infinite possibilities that its Bespoke
approach offers, they have asked the marque “to produce a Rolls-Royce
like no other, a Rolls-Royce that not only appeals to, and projects, our
sensibilities, but is fundamentally different – like us.”
And, always ready to deliver a truly Bespoke answer to meet the
customer’s desire, Rolls-Royce Motor Cars has once again demonstrated
its true luxury credentials as the world’s leading super-luxury brand.
Rolls-Royce has transformed the very icons of its brand to access a
darker side of its character more suited to this breed of successful
people.
The result is Black Badge.
Already the most powerful Rolls-Royce in the world at 623hp (465kw),
Wraith has always been the most driver-focused car in Rolls-Royce’s
model range. However, understanding how driven this new breed of
customer is and their wish to push the boundaries of life, Rolls-Royce’s
engineering team worked painstakingly to give this most phenomenal
fastback coupé a uniquely discernible extra edge.
By combining an extra wave of torque (+70Nm) with the already existing
high power output, a completely redesigned air-suspension set up, new
drive shafts and uprated 8-speed transmission, Rolls-Royce has produced
an even more driver-focused, agile Wraith, while at the same time
preserving the intrinsic elements of the effortless Rolls-Royce Magic
Carpet Ride.
This Bespoke engineering, combined with the Black Badge aesthetic of the
inverted RR-badge, Black Spirit of Ecstasy, blackened brightwork, and
more masculine colour-blocking in the interior have proved a
transformative moment for Rolls-Royce, opening it up to a new
alternative clientele who expect something different from the brand.
Charles Kaisin
“Rolls-Royce, for me, signifies ultimate luxury. To be
given the opportunity to partner with such a marque is a great privilege.
Rolls-Royce has provided me with an enriching environment which has in
turn allowed me the freedom to explore and push the boundaries of my own
work.”
Charles Kaisin
In collaboration with the Rolls-Royce Art Programme, Belgian-born
Artist Charles Kaisin has created a magnificent art installation for the
2017 Geneva Motor Show. The piece, 3.1m in height, 2m in width and 2.1m
in depth, is truly a magical piece which floats gently in the air.
Created from individual hand-made origami pieces, it replicates
Rolls-Royce’s captivating muse, a figure which graces the bonnet of
every Rolls-Royce, the beloved Spirit of Ecstasy. To encapsulate the
full silhouette of the Spirit of Ecstasy, each piece of 25cm by 25cm
mirrored square, is hung precisely, to avoid compromising the muse’s
true form.
In total, the art installation consists of 3,000 identical hand-crafted
origami pieces. From multiple angles, the unique design demonstrates the
level of craftsmanship, inventiveness, vision and attention to detail
that Kaisin, Design teacher at Saint-Luc, Architecture School in
Brussels, excels in. Just like the graceful figure that proudly guides
each Rolls-Royce, this breath-taking framework, reflects light from its
mystical figure allowing shadow and light to collaborate. Kaisin has
showcased the attitude of freedom and the pursuit for individuality, an
attitude that is reflected in many customers who truly embrace their
liberty to create Bespoke Rolls-Royces.
The installation takes a team of three people, three days to complete.
Like a Rolls-Royce, this is an unprecedented piece of hand-crafted
excellence.
To view this truly Bespoke collection of motor cars and this art work,
Rolls-Royce invites members of the press to a Champagne reception at
16.30 on Tuesday 7th March 2017 on the Rolls-Royce stand
(6041, Hall 6) where Torsten Müller-Ötvös, Chief Executive Officer,
Rolls-Royce Motor Cars, will give a short speech confirming that Bespoke is
indeed Rolls-Royce.
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